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GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty. 

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

  • Trip Missions
  • Cross Purchasing
  • ...and more! 

Uncover new growth opportunities through a sophisticated behavior analysis: 

  • Marketing Mix - long/short term effects of tactical marketing & advertising efforts
  • Behaviorally based controlled store test assessment
  • Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
  • Shopping Basket Analysis
  • Trip Mission Analysis
  • Cross Purchase Analysis
  • Behavioral Segmentation - Buyer Group Analysis

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Related Insights

  • 01/20/2021

    National Shopper Lab (NSL) Podcast

    Trends to watch: Health & wellness

    The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...

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  • 12/14/2020

    National Shopper Lab (NSL) Podcast

    Emerging shopping trends: What to watch

    A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.

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  • 12/03/2020

    National Shopper Lab (NSL) Webinars

    Starting strong in 2021: Insights to guide tomorrow's strategies

    GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...

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