GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

Trip Missions
Cross Purchasing
...and more!

Uncover new growth opportunities through a sophisticated behavior analysis:

Marketing Mix - long/short term effects of tactical marketing & advertising efforts
Behaviorally based controlled store test assessment
Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
Shopping Basket Analysis
Trip Mission Analysis
Cross Purchase Analysis
Behavioral Segmentation - Buyer Group Analysis

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View all Insights

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23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

Understand more about shopping behavior of your most important shoppers when it comes to their:

Uncover new growth opportunities through a sophisticated behavior analysis:

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