logo
EN-US

GfK Consumer Journey

Decode the purchase decision-making process Sub-heading: Maximize your opportunities to drive sales at every touchpoint and channel

The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:

  • Understand and profile your customers
  • Stimulate demand with tailored communications
  • Optimize visibility in the marketing channel mix
  • Provide the most superior product experience

Empower marketing, sales, product and category management

GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.

Actionable insights at all stages of the decision-making process

  • Trigger: What purchase motivations and needs drive sales?
  • Research: What channels and touchpoints are used? Which should I focus on?
  • Purchase: What information drives purchase decisions? What details do I need to provide?
  • Post-purchase: How do consumers experience my product? What follow-up actions are a priority?

Related Products

  • GfK Consumer Life

    A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

    Read more
  • GfK Geomarketing

    Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

    Read more
  • GfK Plastic Waste Report

    With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?

    Read more

Related Insights

  • 04.08.2020

    News

    The rise of eSports and its fans

    Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention?

  • 28.07.2020

    News

    Finding purpose in crisis: Brands, COVID-19, and social responsibility

    Brand experts Eric Villain and Amy Wills explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a ...

  • 23.07.2020

    Webinars

    Power your next vehicle launch with innovative brand, ad metrics

    Introducing your newest model to consumers can be a make-or-break moment for your brand – so you want to be sure you have the right data and insights ...

View all Insights