A solution that measures both, reach per media and emotional response and provides a simple yet analytical framework with concrete actions.
We apply a special modelling approach based on media consumption behavior and the client media plan, to measure the reach of non-digital media and a cookie and tag technology to measure exposure to digital media. Our facial coding approach complements the analysis of the emotional response to TV or video ads.
Helps improve the effectiveness of your digital only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.Read more
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.Read more
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.Read more
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