logo EN-US

GfK Travel Solution

Embrace technology, offer experiences and deliver sustainability

The Travel and Hospitality sector continues to evolve at pace as technological developments reveal new opportunities in an already complex and fragmented market. Actionable insights are key to staying ahead of the game, focusing on the right market intelligence to help address the key trends and challenges the sector faces:

  • Sustainability and managing the carbon footprint: We are all travelling more, but how can we balance this and look after the environment at the same time? How important is this for our customers?
  • Artificial Intelligence: Expected by the industry to have by far the biggest impact of all new technologies, how is our investment working? Is it delivering?
  • Seamless continuity across all booking channels and devices: Essential to simplify the user experience. Is our brand and product portfolio present on all channels? Are we reaching all our target audience?
  • Optimizing the product mix: How can we ensure we offer the right product mix by destination to deliver on consumer demand?
  • Understanding impact of topical news on the industry: How are consumers reacting to specific events? How quickly do things change and return to normal?

With industry experts and a suite of solutions, we can help you understand the market better, identifying new opportunities and maximizing current trends across the whole purchase journey.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Demand Forecasting

    Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

    Read more
  • GfK Distribution and Supply Chain Management

    Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).

    Read more
  • GfK US Tire POS Panel

    US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.

    Read more

Related Insights

  • 10.07.2020

    News

    Bringing new precision to programmatic targeting

    At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ...

  • 23.06.2020

    Articles

    Testing wisely for an uncertain future

    As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. New or ...

  • 22.06.2020

    Articles

    Get a clear picture of consumers’ heightened expectations in the wake ...

    COVID-19 has set US culture on edge, raising concerns that companies and consumers never expected to face.

View all Insights