Sustainability is a growing concern for consumers. These concerns have a direct impact on their shopping behavior, including their attitude towards certain brands, which products they purchase, how they want products packaged, and more. We’ve evaluated these concerns and connected them with what consumers are actually purchasing for rich insights around environmental concerns and action, as well as insights on how these attitudes and behaviors have changed over time.
We give multinationals, local manufacturers and retailers a comprehensive understanding
of consumers´ liefestyles and concern to plan for future success
Get a deep dive into the current attitudes, behaviors, and concerns of consumers when it comes to sustainability and plastics, and see what actions they currently take to minimize their impact on the environment.
Track the impact of influencers, activists, and social media on shopping behavior across demographics, and understand if environmental messaging/campaigns have had an impact on awareness and recognition of certain brands.
Because this is an annual report, you’ll be able to compare how consumers’ ideals change over time so that you can evolve your sustainability strategies based on changes in consumer attitudes and behaviors.
Understand if different actions are required to meet consumer demands for different manufacturers or categories (eg. If home products should take different actions than beverage suppliers).
Pinpoint your next actions to meet the demands of your customers, and develop your long-term marketing and product strategies around the environment and waste reduction.
Insights into whether or not consumers are willing to pay a higher price for brands that promote environmentally friendly practices across different categories allow you to rethink your pricing strategy.
Real purchase behavior
Our household purchase data shows real purchasing behavior across categories and markets.
Reported attitudes, lifestyle actions, and outlook
Our survey provides reported behaviors and attitudes for insights on the “why” behind the buy.
Fully connected insights
By tying insights together, our report offers a complete understanding of shoppers’ sustainability mindset.
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local expertsRead more
Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).Read more
How changes in shopping habits will affect your biggest sales season of the year.
Session looks at longterm effects of brand switches amid the pandemic
How to solve the challenges of social media advertising, especially during COVID times
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
Discover your brand’s authentic purpose & build deeper consumer connections.
The just-released 2020 wave of GfK’s FutureBuy® study gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period.
In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.
In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021.
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