Use the industry standard of measurement to capture what your audience is reading across all published media.
There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages – whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.
GfK’s Published Media Measurement captures readership in print and online using a combination of passive tracking and consumer surverys, helping you to:
With over 50 years' experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well as digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent.
Our published media measurement is part of our media measurement platform.
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreThe GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read more29.04.2021
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