Your customers need details on product features and technical specifications to make informed buying decisions. It’s down to you to provide them with the most accurate descriptions.
From household appliances to consumer electronics and IT products – we aggregate product data and convert it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems. We offer standardized product data feeds for more than 20 million products worldwide.
We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.
GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands of new SKUs a month. Where available we can enhance this with data from GfK’s global point of sales (POS) panels, to give our clients unique insights unmatched by the competition.
Our accurate, comprehensive and standardized product data catalogs are ideal for retailers, online shops and portals, wholesalers and many more businesses. They provide you with a single source, easy-to-use and complete overview of all products and new releases in the marketplace. Daily updates ensure you never miss out on the latest product releases. Information includes:
Data is delivered either in raw, bulk files for local integration into your database, or loaded into e-commerce applications, via our hosted servers and web services. Our flexible subscription packages let you choose the specific benefits that match your business needs.
For more information please click here.
For manufacturers, we ensure that your products are represented accurately on leading distributor, reseller, VARs, retailer, e-tailer and popular shopping portals. As well as data and SKU building services, we have the network to distribute your data worldwide to as many channel partners as possible.
Whether you’re a global or local manufacturer, we can help you:
For more information please click here.
We provide insurance companies with accurate product information, current and historic prices, and proprietary intelligence to help determine claim values for damaged products. Our custom integration option lets you easily merge our data into your existing systems, so that you can give accurate depreciation quotes for customer claims.
Adjusted claim values can be provided in two ways:
01/20/2021
Podcast
The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...
12/14/2020
Podcast
A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
12/03/2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...
CLIENT PORTALS
View all
