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Bringing the Optics Market into Focus

In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.

But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.

Optics 2022: Insights from GfK

Q1 2022 - By the end of last year, contact lenses, spectacle lenses, and frames were enjoying healthy recovery globally, after the slump caused by pandemic lockdowns. 

This article and expert analysis from GfK's Optics team covers:

  • Contact lenses value growth by region
  • Online purchasing and premiumization
  • Top influencers for brand and product choice
  • Trends to watch in UK and USA
GET THE FULL STORY
Contact Lenses_value growth by region_global

How GfK's Optics Panel works?

GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.

How GfK Works

GfK allows manufacturers and retailers
to answer critical business questions:

GfK Optics Panel | POS data of the optics markets
How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?
GfK Optics Panel | POS data of the optics markets
Which brands are being prescribed and selling well?
GfK Optics Panel | POS data of the optics markets
Is our innovation and marketing working? How do we better activate?
GfK Optics Panel | POS data of the optics markets
What should our pricing strategy be across different segments and channels?
GfK Optics Panel | POS data of the optics markets
Where do we have distribution gaps and how do we drive performance?
GfK Optics Panel | POS data of the optics markets
Which brands have the highest share of new, retained and switched fittings?
GfK Optics Panel | POS data of the optics markets
What does my consumer look like in terms of age and gender?
GfK Optics Panel | POS data of the optics markets
Sales Tracking -
How do I benchmark my performance vs. the market.

What GfK Does

GfK tracks, measures and analyzes, contact lenses, lens care products, sunglasses, spectacle lenses and frames. The solutions/categories that are tracked vary by market. The GfK teams provide critical support to you and your teams every step of the way.

What GfK Does
Puzzle-Piece-Image-500

Our experts are here to provide you with valuable insights, data and consulting services to help you better understand market position, consumer/ ECP behaviors, and business opportunities. We work to answer your business questions and help drive growth for your organization.

GfK Optics Panels in 24 markets

GfK-Optics-Panel-World-Map

 
  • Brazil
  • Chile
  • China
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • UAE
  • United Kingdom
  • USA
  

 

See and achieve more with GfK Optics

Align your business with the latest market developments through GfK data and insights.

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