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Bringing the Optics Market into Focus

In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.

But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.

How GfK's Optics Panel works?

GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.

How GfK Works

GfK allows manufacturers and retailers
to answer critical business questions:

GfK Optics Panel | POS data of the optics markets
How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?
GfK Optics Panel | POS data of the optics markets
Which brands are being prescribed and selling well?
GfK Optics Panel | POS data of the optics markets
Is our innovation and marketing working? How do we better activate?
GfK Optics Panel | POS data of the optics markets
What should our pricing strategy be across different segments and channels?
GfK Optics Panel | POS data of the optics markets
Where do we have distribution gaps and how do we drive performance?
GfK Optics Panel | POS data of the optics markets
Which brands have the highest share of new, retained and switched fittings?
GfK Optics Panel | POS data of the optics markets
What does my consumer look like in terms of age and gender?
GfK Optics Panel | POS data of the optics markets
Sales Tracking -
How do I benchmark my performance vs. the market.

What GfK Does

GfK tracks, measures and analyzes, contact lenses, lens care products, sunglasses, spectacle lenses and frames. The solutions/categories that are tracked vary by market. The GfK teams provide critical support to you and your teams every step of the way.

What GfK Does
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Our experts are here to provide you with valuable insights, data and consulting services to help you better understand market position, consumer/ ECP behaviors, and business opportunities. We work to answer your business questions and help drive growth for your organization.

GfK Optics Panels in 25 markets

GfK-Optics-Panel-World-Map

 
  • Austria
  • Brazil
  • Chile
  • China
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • Singapoore
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • UAE
  • United Kingdom
  • USA
 

 

See and achieve more with GfK Optics

Align your business with the latest market developments through GfK data and insights.