Bring your market into focus with data & insights
from the GfK Optics Panel
In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.
But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.
Q1 2022 - By the end of last year, contact lenses, spectacle lenses, and frames were enjoying healthy recovery globally, after the slump caused by pandemic lockdowns.
This article and expert analysis from GfK's Optics team covers:
GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.
GfK tracks, measures and analyzes, contact lenses, lens care products, sunglasses, spectacle lenses and frames. The solutions/categories that are tracked vary by market. The GfK teams provide critical support to you and your teams every step of the way.
Our experts are here to provide you with valuable insights, data and consulting services to help you better understand market position, consumer/ ECP behaviors, and business opportunities. We work to answer your business questions and help drive growth for your organization.
|
|
|
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreAccurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Read more10.08.2022
Articles
GfK research identifies a fresh combination of techniques to make surveys more accurate
11.05.2022
Landing pages
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
11.05.2022
Webinars
Deliver what they want and need every time.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
24.05.2021
White papers
Based off of years of innovative ad testing to explore what works and what falls short in mobile advertising.
11.05.2022
Webinars
Deliver what they want and need every time.
09.12.2021
Webinars
In a new December 9th webinar drawing on 25 years of trusted insights, Stacy Bereck and Eric Wagatha of GfK Consumer Life will share lessons learned from 2020 and identify key consumer trends essential to brand success in 2022.
28.10.2021
Webinars
How can traditional manufacturers and sellers adopt DTC strategies without breaking the bank or undermining their established brands?