Make smart decisions – be geotastic

The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.

Geomarketing helps you answer key questions, such as

Where can I generate the most turnover?
Where is my target group most concentrated?
Where do I have a strong or lacking market presence?

Such geospatial insights make it possible to develop new potential and adopt a better position in the market.

Geomarketing products

As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.

We use RegioGraph Planning on a daily basis. The location analysis and market research division at EURONICS responsible for maintaining a clear overview of our retailer network as well as competitor locations. To do this, we import our locations into RegioGraph to geocode and integrate this data in our map materials. This geodatabase serves as the foundation of our analyses of locations and distribution areas, among other things.

Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
As a globally adopted standard for the exchange of insurance data, CRESTA zones play a critical role in both assessing risk and communicating insights. GfK's proven cartographic expertise and high-quality geodata ensure that this important product meets the evolving demands of the insurance industry.

Eduard Held, head of products at PERILS