We use RegioGraph Planning on a daily basis. The location analysis and market research division at EURONICS responsible for maintaining a clear overview of our retailer network as well as competitor locations. To do this, we import our locations into RegioGraph to geocode and integrate this data in our map materials. This geodatabase serves as the foundation of our analyses of locations and distribution areas, among other things.
Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
Eduard Held, head of products at PERILS
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