Use the industry standard of measurement to capture your audience across all your digital inventory - from TV to radio, print to online with our Digital Audience Measurement.
Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory - from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.
Media owners, media agencies and advertiserts rely on GfK's Digital Audience Measurement to provide the industry currency for all digital media, enabling them to:
GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:
Our digital audience measurement is part of our media measurement platform.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists:
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreThe GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read more22.03.2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
18.02.2021
Podcast
The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product?
10.02.2021
Podcast
9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...
27.01.2021
White papers
Health was a critical issue to Americans long before COVID-19 – but the pandemic has brought emerging wellness trends into sharp relief
06.10.2020
White papers
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
21.07.2020
White papers
Discover your brand’s authentic purpose & build deeper consumer connections.
03.12.2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
20.11.2020
Webinars
In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.
13.11.2020
Webinars
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.