Use the industry standard of measurement to capture your audience across all your digital inventory - from TV to radio, print to online with our Digital Audience Measurement.
Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory - from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.
Media owners, media agencies and advertiserts rely on GfK's Digital Audience Measurement to provide the industry currency for all digital media, enabling them to:
GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:
Our digital audience measurement is part of our media measurement platform.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists:
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read moreCombining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.
Read more08.08.2022
Articles
GfK research identifies a fresh combination of techniques to make surveys more accurate
11.05.2022
Landing pages
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and it's free!
11.05.2022
Webinars
Deliver what they want and need every time.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
24.05.2021
White papers
Based off of years of innovative ad testing to explore what works and what falls short in mobile advertising.
11.05.2022
Webinars
Deliver what they want and need every time.
09.12.2021
Webinars
In a new December 9th webinar drawing on 25 years of trusted insights, Stacy Bereck and Eric Wagatha of GfK Consumer Life will share lessons learned from 2020 and identify key consumer trends essential to brand success in 2022.
28.10.2021
Webinars
How can traditional manufacturers and sellers adopt DTC strategies without breaking the bank or undermining their established brands?