Answer your burning questions about specific trends, segments, and markets with our on-demand Consumer Life reports.
Change, especially in these disruptive times, is inevitable. Consumers' lives have been upended, and it's impacting their attitudes, values, concerns, and behaviors. You need the right insights to keep up. Our Consumer Life reports are available on-demand and give you knowledge about all aspects of people's lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors, hobbies, consumption behaviors and usage in health, finance, mobility, technology, media, and much, much more.
The Insights from these reports are part of GfK's Consumer Life, which is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing market leaders with the most comprehensive information about the people they want to reach.
Recognizing trends is just the beginning. We'll help you understand: how big is the trend? Who does it impact? What effects does it have on my products or services?
Geography, politics, and societal norms can unite and divide. Learn about how these factors impact people in our reports detailing Europe, China, or Latin America.
Better understand who your target group is, how reach them, and what kind of marketing messaging and communication resonates with them.
Values impact shopping behavior. Can you show that you value the same things as your target customers? Develop marketing that resonates and reach your customers.
Targeting a specific demographic? You should get to know everything about them. Break down demos with reports on Gen X, Millenials, Post-Millenials, or Boomers.
Will we forever move to contactless payments? Is health and wellbeing the most important trend facing consumers? Get a deep dive into various lifestyle choices and how they impact your brand.
Get the Global Lifestyles Report
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Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreAccurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Read more07/13/2021
Articles
Looking closely at the differences among Asia Pacific countries can help brands target wisely
10/06/2020
Events
Session looks at longterm effects of brand switches amid the pandemic
09/14/2020
Videos
How to solve the challenges of social media advertising, especially during COVID times
08/18/2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
07/12/2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
05/24/2021
White papers
Based off of years of innovative ad testing to explore what works and what falls short in mobile advertising.
05/11/2022
Webinars
Deliver what they want and need every time.
12/09/2021
Webinars
In a new December 9th webinar drawing on 25 years of trusted insights, Stacy Bereck and Eric Wagatha of GfK Consumer Life will share lessons learned from 2020 and identify key consumer trends essential to brand success in 2022.
10/28/2021
Webinars
How can traditional manufacturers and sellers adopt DTC strategies without breaking the bank or undermining their established brands?