A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.
A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.
04/29/2021
Webinars
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
04/07/2021
Podcast
A discussion on sustainability challenges in the corporate world, the rise of the circular economy, consumer needs, and more.
03/22/2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own ...
CLIENT PORTALS
View all
