GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.


A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

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Related Insights

  • 03/22/2021

    Experience Effects Events

    GfK's 2021 NextGen Competition

    Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own ...

  • 02/10/2021

    Experience Effects Podcast

    What you need to know about B2B influencer marketing

    9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...

  • 02/03/2021

    Experience Effects Podcast

    Using consumer trends for strategic insights

    Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight...

Show all insights