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Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.
Alka Baijal
Sr. Manager, Nissan North America
Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.
Alka Baijal
Sr. Manager, Nissan North America
We took a deeper look at how people are buying and prioritizing tech in their lives to provide a rich, global understanding of technology as a driving force in consumers’ lives.
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.
Read moreA comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Read moreUnderstand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
Read more10/19/2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
10/06/2020
Events
Session looks at longterm effects of brand switches amid the pandemic
09/14/2020
Videos
How to solve the challenges of social media advertising, especially during COVID times
10/06/2020
White papers
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
07/21/2020
White papers
Discover your brand’s authentic purpose & build deeper consumer connections.
07/06/2020
White papers
The just-released 2020 wave of GfK’s FutureBuy® study gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period.
12/03/2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
11/20/2020
Webinars
In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.
11/13/2020
Webinars
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.
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