logo
EN-US

GfK Exposure Effects

Measuring the effectiveness of digital or cross-media advertising

What it is

A solution that measures both, reach per media and emotional response and provides a simple yet analytical framework with concrete actions.

How it works

We apply a special modelling approach based on media consumption behavior and the client media plan, to measure the reach of non-digital media and a cookie and tag technology to measure exposure to digital media. Our facial coding approach complements the analysis of the emotional response to TV or video ads.

Benefits

Helps improve the effectiveness of your digital only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.

Related Products

  • GfK Marketing Mix Modeling & Media Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

    Read more
  • GfK Geomarketing

    Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more

Related Insights

  • 14.09.2020

    White papers

    GfK Consumer Life "on-demand" market briefs

    These single-country reports provide rich and comprehensive insights across all facets of life, including attitudes, behaviors, values, analog and ...

  • 14.09.2020

    News

    Going back to school in the time of COVID-19

    Understand the varying opinions on how education systems are handling the pandemic, how it has affected brands that rely on back-to-school sales, and ...

  • 04.09.2020

    Articles

    In a time of crisis, lean into your brand’s core values, identity

    The cultural earthquake that is 2020 has transformed the landscape of brand engagement.

View all Insights