In today's high competitive environment, tech companies need to innovate faster, accelerate speeds to market, and shorten product lifecycles. As a result, investors need access to the richest, most up-to-date data on product demand, in order to understand how it will affect the fundamental development and results for the company.
Leveraging its access to the largest global Point-of-Sale (PoS) database in the world, GfK Boutique aggregates, synthesizes, and analyzes this data into actionable insights – turning big data into smart data.
Our data is comparable across all covered countries and regions. It includes sales and unit values at the SKU level, in addition to average selling price (ASP). GfK Boutique, a global subsidiary of GfK, measures the economic environment for hundreds of brands, spanning from consumer technology and home appliances to smaller consumer segments. We offer timely, unique and incremental demand insights that are a true reflection of Final End Demand
01/20/2021
Podcast
The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...
12/14/2020
Podcast
A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
12/03/2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...
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