GfK Boutique Research

Make strategic and timely investments by turning big data into smart data

In today's high competitive environment, tech companies need to innovate faster, accelerate speeds to market, and shorten product lifecycles. As a result, investors need access to the richest, most up-to-date data on product demand, in order to understand how it will affect the fundamental development and results for the company.

Leveraging its access to the largest global Point-of-Sale (PoS) database in the world, GfK Boutique aggregates, synthesizes, and analyzes this data into actionable insights – turning big data into smart data.  

Our data is comparable across all covered countries and regions. It includes sales and unit values at the SKU level, in addition to average selling price (ASP). GfK Boutique, a global subsidiary of GfK, measures the economic environment for hundreds of brands, spanning from consumer technology and home appliances to smaller consumer segments. We offer timely, unique and incremental demand insights that are a true reflection of Final End Demand


GfK Boutique data helps your investment firm by providing:

  • A level of granularity that enables unique insights into company performance compared to reported metrics
  • Proprietary PoS data that is sourced directly through data-sharing agreements on a weekly and monthly basis.
  • A database that includes 500,000+ retailers, resellers, distributors, VARs and mobile carriers in 75+ countries – representing around 1 million Point of Sales.
  • An unparalleled capture rate of 60 to 80% of what the companies report to the financial community.
  • Model-level data on consumer purchases that gives visibility into end-demand for both brand and product.
  • Correlations between GfK data and your company's reported data for all forecasted brands - demonstrating a strong level of historical accuracy. 
  • Data marked with ISIN numbers for easy ingestion into investor models and strategies.



Related Products

  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

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  • GfK Demand Forecasting

    Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

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  • GfK Distribution and Supply Chain Management

    Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).

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  • GfK US Tire POS Panel

    US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.

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