A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.
Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.
US-specific ad tracking in partnership with BrandTotal. Covers the highly targeted social media campaigns that were previously invisible to all but the recipients.
US-specific study using GfK’s Auto Purchase Funnel to track performance during the purchase process. Know and understand consumers’ brand perception versus the competition.