logo EN-US

GfK Brand Performance Monitor

Quantify your brand value to activate growth.

Understand how brand perceptions link to market reality.

The revolution in the way people consume media means businesses need to rethink how they manage brands. Knowing what elements of your brand to activate, understanding which attributes resonate with consumers, and which touchpoints will stimulate growth is essential if you are to win in this challenging landscape.

GfK’s Brand Performance Monitor is the industry’s only solution that identifies the value of sales directly attributable to your brand. It integrates brand insights from different data sources to help you make informed decisions about your brand. With GfK’s Point of Sale data at its core, it bridges the divide between consumers’ behavior and attitudes and sales, to address one of the major pain points of marketers - understanding how brand perceptions link to market reality. Combined with GfK’s brand expertise and advanced analytics, GfK’s Brand Performance Monitor can help you identify growth opportunities for you brand and find ways to increase your brand value:

Prove your brand’s value

  • Quantify how much revenue is due to the strength of your brand
  • Understand if you are generating a brand premium

Understand category dynamics

  • Assess how category sales are developing
  • Evaluate how your brand is evolving compared to the competition

Activate your brand strengths

  • Evaluate how consumers see your brand
  • Understand the key metrics you need to focus on in order to increase the impact of your brand on sales

Whatever the development phase of your brand – from early stage strategic brand positioning through to marketing mix execution – GfK’s Brand Performance Monitor helps you answer key business questions such as:

  • Market Performance: What financial impact does my brand have on sales? What do I need to do to increase it?
  • Brand Positioning: What do consumers think of my brand? How does this link to market performance? How can I drive improvements in my strategic brand positioning with consumer?
  • Competitive Landscape: Where are my competitive threats? Are there opportunities for growth for my brand and how can I maximize them?
  • Brand Attitudes and Behavior: How do consumers perceive my brand’s image? What are my brand’s strengths? How do consumers describe their behavior and relationship with my brand?

GfK’s Brand Performance Monitor is the go-to solution for planning and measuring brand building strategies helping answer your key business.

Related Products

  • GfK Exposure Effects

    Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.

    Read more
  • GfK Marketing Mix Modeling & Media Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

    Read more
  • GfK Geomarketing

    Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more

Related Insights

  • 10.07.2020

    News

    Bringing new precision to programmatic targeting

    At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ...

  • 23.06.2020

    Articles

    Testing wisely for an uncertain future

    As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. New or ...

  • 22.06.2020

    Articles

    Get a clear picture of consumers’ heightened expectations in the wake ...

    COVID-19 has set US culture on edge, raising concerns that companies and consumers never expected to face.

View all Insights