Launched as a joint venture in 2019, MRI-Simmons combines the assets and expertise of two of the leading consumer insights providers in the US. Together, they will offer agency, media, and advertiser clients the best in research and technology with the highest quality data, the strongest strategic partnerships, the most innovative digital platforms, and intuitive, easy-to-use visual reporting.
MRI’s Survey of the American Consumer® – which has maintained MRC accreditation for over 20 years – is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Through 24,000 in-person interviews each year, MRI captures in-depth information on consumer media choices, attitudes, and consumption of products and services in nearly 600 categories.
Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements.