Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Ad Fit Optimizer

Pre-testing for the changing dynamics of today’s online ad world

In today's demanding ad world – where budgets and creative development times are being tightened simultaneously – advertisers and agencies need fresh approaches to pre-testing. They are looking for

  • actionable insights into an ad's ability to engage consumers
  • quick timelines and affordable costs
  • metrics that can be applied across media formats, including mobile

GfK has answered these urgent needs with a consolidated, dynamic learning system, Ad Fit Optimizer (AFO).  Leveraging a new analytic framework consistent with today’s advertising environment, AFO delivers  

  • insights for early ad concept and finished creative evaluation
  • timing to meet creative timelines
  • costs that fit within tightening budgetary needs

Traditional pre-testing systems show advertising out of context and force consumers to watch the entire ad.  They struggle to fully measure an ad’s ability to break through the clutter in our multi-tasking world, where consumers often “tune-out” quickly.Ad Fit Optimizer leverages in-context environments consistent with traditional and mobile banners and video. Respondents are free to disengage from the ads at any time, as they would be when viewing on TV, a web page, or a mobile site. We can then measure how well an ad is “hooking” consumers and then “holding” their attention.

Ad Fit Optimizer  leverages in-context environments consistent with traditional and mobile banners and video. Respondents are free to disengage from the ads at any time, as they would be when viewing on TV, a web page, or a mobile site. We can then measure how well an ad is “hooking” consumers and then “holding” their attention.

Our flexible ad testing system accommodates not just TV spots, but also all forms of online display advertising, including video (pre-roll, in-text and in-banner), display banners and rich media advertising.   AFO’s analytic framework provides consistent evaluations across any advertising medium.

In addition , we automatically feed results from all stages of testing into a Visual Database (VDB) that is easy to interrogate, fueling bigger picture learning on what makes campaigns successful or disappointing.

To learn more about AFO, contact Jon Brand at jon.brand(at)gfk.com

Jon Brand
(Americas) 
+01 206 335 3636
General