FourthWall Media®, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, today announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns. This dynamic audience solution will use FourthWall’s Reveal™ analytics platform and Reveal Connect™, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, optimization, and attribution.
The partnership enables marketers, programmers, and agencies to optimize linear and addressable television campaigns using MRI-Simmons survey-based segments in the Reveal™ platform. Clients can share the targeted or exposed MRI-Simmons audiences between Reveal™ and digital platforms for cross-platform attribution, retargeting, and measurement. These audiences are generated by Reveal Connect™ which matches television viewing data to MRI-Simmons’ datasets while protecting consumers’ personally identifiable information.
Click here to read the rest of the release at the MRI-Simmons site
GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” causesRead more
‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choicesRead more
From computers to snacks, families have been spending on at-home schooling needs – and they plan to buy moreRead more
Based on daily refreshed research, models also enable high-accuracy targeting of used-car intendersRead more
Subscribe to GfK Insights