MRI-Simmons, the essential consumer truth set, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to MRI’s Survey of the American Consumer.
On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC conducts rigorous audits of MRI’s methodology, fieldwork, analytics, and data handling systems.
Click here to read the complete release on the MRI-Simmons site.
GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” causesRead more
‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choicesRead more
From computers to snacks, families have been spending on at-home schooling needs – and they plan to buy moreRead more
Based on daily refreshed research, models also enable high-accuracy targeting of used-car intendersRead more
Subscribe to GfK Insights