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NewYork, 13.10.2016

GfK Will Focus on Data Integration, Analytics, Agency/Client Relationships in Market Research Event Presentations

Will co-present with Microsoft and Cascades Tissue Group

At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.  

TMRE, the leading annual gathering of marketers and market researchers, will be held October 17th through 20th, 2016, in Boca Raton, Florida. GfK’s presentations fit well with this year’s TMRE theme, “Command the Boardroom: Leveraging Insights as a Vehicle for Influence.” 

GfK will take part in the following sessions at TMRE:

Tuesday, October 18th, 3:00PM (Macro Trends)                                                                     “Leveraging Advanced Analytics and Data Integration to Make Smart Marketing Decisions”

• Marian Gyaramathy, Group Research Director, Microsoft
• Jon Brand, Senior Vice President, Brand and Customer Experience, GfK

Wednesday, October 19th, 2:45PM (Partnerships)                                                                             “Four Client/Agency Relationship Types and Optimizing Connections for Growth”

• Juliann Ng, Vice President, GfK
• Nathalie Gauthier, Director of Innovation ,Cascades Tissue Group

To learn more about GfK’s presentations, write to marketing(at)gfk.com.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK

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