GfK POS data show US summer tire sales up 14% versus 2018

Maximize your brand, campaign effectiveness and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence and predictive analytics.

The right products, audience, and timing are key to win. With our point of sales insights and advanced analytics, we help you adjust your tactics fast to maximize impact.

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Innovation, premiumization, performance, experience, simplification – understand these macro trends to maximize new and emerging opportunities in this crowded sector.

Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience and personalization.

State-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with media content on individual channels and cross media.

Influence purchasing decisions during any, and all, phases of the product lifecycle. Link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

Understand consumers to transform their experience. Harness technology & innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs the competition.

We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

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Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content so brands can maximize ad campaigns.