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New York, NY, 29.10.2020

25 million Americans used cannabis in the last 6 months due to COVID

MRI-Simmons, the essential consumer truth set, today announced findings from its National Cannabis Study, which captures the full spectrum of cannabis use across the US. Among its many findings, the study revealed that 10% of all US adults – 25 million people – reported that they used cannabis in the past six months due to the COVID-19 pandemic. The study also revealed that these Americans turn to cannabis in a variety of forms, with 55% consuming only marijuana, 34% consuming only CBD, and 11% consuming both.

Profiling the COVID Cannabis Consumer

These ‘COVID Cannabis Consumers’ skew heavily male (64%), have a median age of 35, and are 75% more likely than the average adult to be parents with children in the household. In addition, they are educated and more likely to be multicultural.

Demographics


Source: MRI-Simmons National Cannabis Study, 2020

Total US Adults 18+

General
 Cannabis Consumers

COVID Cannabis Consumers

Median Age

47

37

35

Male

48%

59%

64%

Female

52%

41%

36%

Parents with children in household

29%

41%

50%

Median Household Income

$76k

$85k

$101k

African-American

13%

14%

16%

Asian

4%

5%

6%

Hispanic

16%

21%

23%

Bachelor’s Degree

20%

24%

31%

Post Graduate Degree

12%

15%

22%

 

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