As digital devices and services continue to transform the shopping journey – in-store and online – understanding what consumers want and how they feel remains key to turning disruption into opportunity.
In a presentation at next week’s Shopper Insights & Retail Activation event, GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape, in a presentation titled “The Future of Retail: 2020 and Beyond.”
Presented by Informa Connect (formerly KNect365), Shopper Insights & Retail Activation draws insights leaders from brands and retailers alike. The conference will take place July 15 to 17 in Chicago.
In their session – set for July 15th at 2PM – Beier (EVP, GfK Consumer Insights) and Stacey (SVP, GfK Retail & Consumer) will cover such essential topics as
Beier joined GfK in 2010 after his sales and marketing consulting firm, Interscope LLC, was acquired by GfK. Prior to Interscope, he spent four years at Euro RSCG Meridian, where he was an Executive Consultant. His background also includes product director and manager roles at Johnson & Johnson, Church & Dwight and Bristol-Myers Squibb.
Stacey came to GfK in 2015 with a corporate background in consumer-focused marketing services solutions. She spent nearly two decades at IRI, where she handled multiple roles, including New Business Development, Area Manager of an OTC healthcare client vertical, and Account Management/Client Service Leader. Subsequently, Stacey was VP, Client Solutions/Service, at shopper intelligence provider Spire.
To learn more about GfK’s presentation and insights, write to marketing(at)gfk.com.
62% of consumers have tried DTC brands since March; 40% expect to buy more DTC as lockdowns endRead more
Hesitance to make moves regarding job, family, education may set back major financial decisions, milestonesRead more
Has guided consumer insights teams servicing global companies in CPG, retail, financial servicesRead more