NewYork, 11.07.2019

At Shopper Insights event, GfK will reveal shoppers’ wants, concerns in today’s fast-changing retail landscape

As digital devices and services continue to transform the shopping journey – in-store and online – understanding what consumers want and how they feel remains key to turning disruption into opportunity.

In a presentation at next week’s Shopper Insights & Retail Activation event, GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape, in a presentation titled “The Future of Retail: 2020 and Beyond.”  

Presented by Informa Connect (formerly KNect365), Shopper Insights & Retail Activation draws insights leaders from brands and retailers alike. The conference will take place July 15 to 17 in Chicago.

In their session – set for July 15th at 2PM – Beier (EVP, GfK Consumer Insights) and Stacey (SVP, GfK Retail & Consumer) will cover such essential topics as

  • highlights of the revolution – profiling the transformative forces
  • the ongoing interplay between “bricks” and “clicks” and the shifting shape of physical retail
  • emerging fulfillment models to solve the challenges of “the last mile”
  • technologies and tactics that are being deployed to reduce shopping friction and win the customer experience battle
  • top “calls to action” for shopper professionals/retailers in light of these disruptive trends

Beier joined GfK in 2010 after his sales and marketing consulting firm, Interscope LLC, was acquired by GfK. Prior to Interscope, he spent four years at Euro RSCG Meridian, where he was an Executive Consultant. His background also includes product director and manager roles at Johnson & Johnson, Church & Dwight and Bristol-Myers Squibb.

Stacey came to GfK in 2015 with a corporate background in consumer-focused marketing services solutions. She spent nearly two decades at IRI, where she handled multiple roles, including New Business Development, Area Manager of an OTC healthcare client vertical, and Account Management/Client Service Leader. Subsequently, Stacey was VP, Client Solutions/Service, at shopper intelligence provider Spire.

To learn more about GfK’s presentation and insights, write to marketing(at)gfk.com.

Latest Press Releases

  • 12.08.2020
    GfK, Dstillery launch 79 top-quality segments for targeting automotive brand loyalists, defectors ...

    Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders

    Read more
  • 05.08.2020
    Fewer auto intenders are saying they plan to delay purchase, lease of a new car

    GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers

    Read more
  • 04.08.2020
    US parents are deeply divided about sending kids back to school – wary of the risks, but anxious to ...

    New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents prefer full re-opening

    Read more
  • 22.07.2020
    GfK FutureBuy® identifies social media commerce, “borderless” shopping as forces shaping ...

    New GfK research points to three game-changing trends that have gained momentum during the virus crisis

    Read more
View all Press Releases