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Thinking-Ahead-Podcast-Overview

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Recent Episodes

58

Diversity & Inclusion in Research

For thousands of companies around the world, diversity, equity and inclusion (DE&I) has moved front and center as a business ...

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54

Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional ...

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53

The closing gap between the virtual world and reality

On average, people spend 100 days online in a year. With constant connectivity in the palm of our hands and the roll-out of 5G and VR ...

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50

A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that ...

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49

Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and ...

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49

How can brands embrace sustainability in meaningful and believable ways?

4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do ...

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47

A conversation with TerraCycle on sustainability

Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO ...

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44

The Asian Powerhouses: Their consumers and values

Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their ...

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37

Trends to watch: The value of sustainability

The Economist's recent International Sustainability Summit covered environmental issues -and solutions- from brands, consumers, ...

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33

What you need to know about B2B influencer marketing

When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons ...

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32

Using consumer trends for strategic insights

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In ...

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31

Trends to watch: Health & wellness

As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends ...

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12

Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new ...

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28

The future of work and a digital lifestyle

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck ...

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23

The future of sustainability: What brands & marketers need to know

From a presentation to your headphones. In this episode of Thinking ...

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12

Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new ...

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10

How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights

While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer ...

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8

Is Sustainability still important in uncertain times? | Podcast

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far ...

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6

Today's Cannabis Consumers: Understanding their needs, concerns, and purchases

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In ...

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1

Why are we still talking about Millennials?

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we ...

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24

The future of the smart home today

Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window ...

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5

Understanding CBD Consumers

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet ...

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