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Thinking
Ahead

Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Recent Episodes
21
The changes and challenges of advertising

No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and...

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19
The Rise of eSports and its Fans

Esports describes the world of competitive, organized video gaming. But who is its audience? And...

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3
The "dark" side of marketing 

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and...

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40
The future of cookies: The impact on online marketing and consumers

In January 2020, Google announced that it would phase out third-party cookies by the year 2022....

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11
The Art of Digital Ad Targeting

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons'...

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