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Thinking
Ahead

Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Recent Episodes
50
A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media...

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49
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and...

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49
How can brands embrace sustainability in meaningful and believable ways?

4 in 10 Americans said the pandemic has made them more likely to take an active part in...

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47
A conversation with TerraCycle on sustainability

Are brands really taking on the challenge of sustainability? Could it even be a profit center?...

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44
The Asian Powerhouses: Their consumers and values

Asia has been the engine of global economic growth for decades. As the world continues to get...

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37
Trends to watch: The value of sustainability

The Economist's recent International Sustainability Summit covered environmental issues -and...

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33
What you need to know about B2B influencer marketing

When someone says "influencer marketing," your brain goes straight to consumer products....

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32
Using consumer trends for strategic insights

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer...

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31
Trends to watch: Health & wellness

As the new year begins, the global pandemic has put a new spin on the health and wellness craze...

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12
Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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28
The future of work and a digital lifestyle

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter...

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23
The future of sustainability: What brands & marketers need to know

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio...

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12
Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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10
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights

While “trending” may have become a buzzword on social media, distinguishing the deeper trends...

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8
Is Sustainability still important in uncertain times? | Podcast

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s...

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6
Today's Cannabis Consumers: Understanding their needs, concerns, and purchases

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while...

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1
Why are we still talking about Millennials?

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years...

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24
The future of the smart home today

Here's an obvious statement- technology surrounds our lives. From security systems and lighting...

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5
Understanding CBD Consumers

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product...

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