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Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their knowledge of sustainability really changed? Szaky thinks not. However, an increase in consumer value and concern shows opportunity within this evolving terrain.
Even in the darkest hours of the pandemic, sustainability remained a key concern of US consumers. But what value does sustainability really bring to brands in 2021? How can brands embrace sustainability in meaningful and believable ways — without over- or under-investing?
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