PODCAST / EPISODE 68

From Green to Glam: Where consumers sit on the sustainability spectrum

with Tim Kenyon, GfK

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In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world, people are now making green(er) decisions about their own actions and the products they purchase -- and these concerns also impact how they feel about your brand. Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.