How the generations really think, feel & act around sustainability
featuring Voya Financial, Subaru and Church & Dwight
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The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby Boomers line up to buy gas-guzzling SUVs and Millennials trade recycling tips over Starbucks lattes. How do today’s generations really think, feel and act when it comes to the environment? As the Earth heats up and the economy cools down, is it time to revisit our assumptions about these archetypes of culture and marketing? Join GfK for a down-to-earth discussion with marketers and researchers who represent today’s key generations – revealing firsthand whether Gen Z, Millennials, Gen X, and Boomers will ever see eye to eye on a host of sustainability issues, from electric vehicles to the circular economy.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Alka Baijal is the Sr. Manager for Trends within the Market Intelligence department at Nissan North America. She has over 20 years of experience in automotive and consumer insight research in the U.S., Europe, Asia and Australia. Alka partners with internal stakeholders and Nissan leadership to help define how best to serve future customers. Her current responsibilities include identifying the macro trends, values and mindsets that drive consumer behavior and mobility choices. Before joining Nissan in 2006, she held various research roles at General Motors and GM Holden. Alka holds a BA in Sociology from NYU, College of Arts and Sciences, and an MPA from the Wagner School of Public Service. She currently resides in NJ with her husband and two children.
Associate Director of Marketing Subaru
Associate Director of Marketing Research Church & Dwight
Head of Consumer Life, North America GfK
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