This episode features
Head of Strategic Projects and
Sustainability Director for
Procurement & Real Estate, GfK
Sustainability Director for
Procurement & Real Estate, GfK
Jochen Franz
Alka Baijal is the Sr. Manager for Trends within the Market Intelligence department at Nissan North America. She has over 20 years of experience in automotive and consumer insight research in the U.S., Europe, Asia and Australia. Alka partners with internal stakeholders and Nissan leadership to help define how best to serve future customers. Her current responsibilities include identifying the macro trends, values and mindsets that drive consumer behavior and mobility choices. Before joining Nissan in 2006, she held various research roles at General Motors and GM Holden. Alka holds a BA in Sociology from NYU, College of Arts and Sciences, and an MPA from the Wagner School of Public Service. She currently resides in NJ with her husband and two children.