WHITEPAPER: Leveraging the Direct-to-Consumer Playbook
The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.
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This episode features
Tatjana is leading GfK´s Distribution and Supply Chain Intelligence department which is collecting sell-through data from distributors and wholesalers from the tech and durables sector across the globe and combining it with GfK´s unique POS information to analyze supply chains. Prior to this position, Tatjana was responsible for various international key clients in the IT industry.