Becoming a brand your consumers trust: The DTC Model

with Lloyd Wood and Isaac Wanzama

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for a branded experience. In this episode, experts from GeekSpeak Commerce and GfK Etilize give us a rich insight into why DTC is successful. In addition, they cover best practices and provide examples of how traditional brands utilize DTC. Tune in for all of the do's, don'ts, and small details you need to succeed.

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This episode features

Lloyd Wood

Lloyd Wood
Enterprise Sales and Marketing Manager
GfK Etilize

Lloyd has over 30 Years of direct experience in all aspects of eCommerce, data management, Enterprise Software, product development, software solution sales, and business management. Extensive experience with manufacturer product and data content solutions in addition to enterprise product content solutions.

Connect on: LinkedIn | Email

Isaac Wanzama

Isaac Wanzama
Founder and Chief Strategist

Isaac Wanzama is the Founder and Chief Strategist at GeekSpeak Commerce, an eCommerce services company based in Whitby, Ontario. Founded in 2003, his company helps some of the world’s largest retailers and manufacturers to grow their online sales. With over 20 years of experience in online marketing and eCommerce, Isaac is a trusted partner to his clients, developing innovative sales strategies and building customized eCommerce programs that drive channel growth.

More resources


Whitepaper: Leveraging the Direct-to-Consumer Playbook

The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.