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Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

with Joe Beier, Anim Haroon, and Tara Nolan

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellations Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.

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This episode features

Joe Beier Headshot

Joe Beier
VP, Consumer Insights
GfK

Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives. His passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years.

Connect on: LinkedIn | Email

Anim Haroon

Anim Haroon
Manager, DTC Growth Strategy
Constellations Brands

Anime works at the intersection of brand building and growth marketing. Her experience includes brand building, go-to-market strategy, international & cross-functional leadership, product marketing, and social-media strategy.

Connect on: LinkedIn


Tara Nolan

Tara Nolan
Chief Global Growth Officer
BeenThereDoneThat

Tara Nolan is a global brand and business development leader with 15+ years experience working with integrated media & creative agencies worldwide. Currently, she is the Chief Global Growth Officer of Been There Done That, harnessing the world's best thinkers to solve the world's toughest problems. 

Connect on: LinkedIn

More resources

Video

Video: Leveraging the Direct-to-Consumer Playbook

The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.