PODCAST / EPISODE 54

Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

With Joe Beier, Anim Haroon, and Tara Nolan

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Thinking Ahead

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Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellations Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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VIDEO: Leveraging the Direct-to-Consumer Playbook

The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.

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