The closing gap between the virtual world and reality

with Eric Wagatha

On average, people spend 100 days online in a year. With constant connectivity in the palm of our hands and the roll-out of 5G and VR advancements, online behavior is beginning to blur with real-world engagement. In this episode, trends expert Eric Wagatha explains how we got to today, what consumers want, and how brands should strategically integrate new technologies into their business plans.

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This episode features

Eric Wagatha

Eric Wagatha
Head of GfK Consumer Life

Eric leads the Consumer Life practice in North America, overseeing client service, product development, and thought leadership. He has 25+ years of consumer research, marketing and consulting experience across the majority of Fortune 500 sectors, including technology, automotive, CPG, finance, and retail.

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More resources


Blog: How brands can embrace the phygital reality trend

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.