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A look at the top Latin America economies and their consumers

with Diane Crispell

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunities for marketers. In this episode, demographics and lifestyles expert Diane Crispell explains the value of LATAM consumers- and how you can grab their attention.

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This episode features

Diane Crispell

Diane Crispell
Senior Consultant, GfK Consumer Life
GfK

Diane is Senior Consultant with GfK Consumer Life. She has been working with the Consumer Life global study since its inception as a syndicated service in 1997. She produces many of the reports that provide insights to clients across a broad range of product categories, with a specialty in demographics and lifestyles

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.