Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunities for marketers. In this episode, demographics and lifestyles expert Diane Crispell explains the value of LATAM consumers- and how you can grab their attention.
Diane is Senior Consultant with GfK Consumer Life. She has been working with the Consumer Life global study since its inception as a syndicated service in 1997. She produces many of the reports that provide insights to clients across a broad range of product categories, with a specialty in demographics and lifestyles
The past year of social, economic and personal upheaval has amplified the voice of the consumer and heightened their influence on how businesses operate, communicate on topical issues, and align their products and services to appeal to consumer values. At the same time, the conversation around values and how they translate into consumer choice has become increasingly fragmented and complex
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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