COVID-19 has forced a recalibration of shopping attitudes and behaviors that is transforming shoppers’ foundational interactions with retailers and brands. Shopping has become more thoughtful and deliberate; new tactics have been adopted. This session profiles the current state of shopping in 2021 and distills best-practice approaches for winning over shoppers who have more choices than ever before. Drawing heavily from the just-released 2021 wave of GfK’s FutureBuy® study – based on interviews with tens of thousands of shoppers worldwide – the session will touch on topics including sustainability, the most influential touchpoints, and social media’s evolution from influence to marketplace.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.