With Madalina Carstea and Gonzalo Garcia Villanueva
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In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with our Head of Brand and Marketing Intelligence, Madalina Carstea, to go over new insights on how you can maintain and build your premium brand.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
VIDEO: The Path to Premium - How brands can build post pandemic success
When consumers choose a product on the shelf, there is always a why. Knowing the answer, even before they do, means you know how to influence that choice. This is the power of brands, and why they account for 30% of total business value, on average.
Gonzal has over 20 years of marketing experience managing different disciplines such as strategy, demand generation, events, branding, pre-sales, PR, etc, covering different markets and vertical sectors. He is results-oriented and leads a number of multinational campaigns, research projects, digital and social media initiatives, and revenue generation programs.
Head of Global Sales, Brand and Marketing Intelligence
Madalina is a strategic-minded, determined, and results-oriented leader. She has experience in building, leading, and managing effective cross-functional teams. With a strong background in marketing and sales, she maintains a global mindset, working effectively in complex, multinational environments.
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