PODCAST / EPISODE 45

Building connections beyond pride month

With Karen Ramspacher, Diane Anderson-Minshall, Joseph Chen, and Kirk Olson

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This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes among Americans toward the LGBTQIA+ community, the perils of "rainbow-washing," or superficial allyship without meaningful effort or action behind it. Finally, it explores how companies can impact the community as a part of their business strategy throughout the year.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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VIDEO: Building connections beyond Pride Month

68% of American adults say they are supportive of those identifying as LGBTQ, according to MRI-Simmons’ new LGBTQ + Gender Identity Study. With attitudes evolving quickly, it’s essential for brands and media to open up their content and messaging in ways that promote authentic inclusivity, facilitate constructive dialogue, and provide platforms to historically marginalized groups.

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