Even before the COVID-19 pandemic, mobile media were playing an increasingly powerful role in consumers’ lives – and in media budgets. But when it comes to ad creative, the smartphone environment demands a very different approach from traditional media platforms – TV, laptops, and PCs. In an all-new ebook, GfK’s Jon Brand (SVP, Marketing Effectiveness) draws on years of innovative ad testing to explore what works and what falls short in mobile advertising.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.