How brands can win consumers' hearts in the new marketplace

with Natasha Stevens, Eric Wagatha, and Amy Wills

The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' hearts in the new marketplace," where experts discussed the changing nature of brand engagement and purchase decision making. Tune in to understand how brands can create a sense of loyalty through meaning and value while understanding the risks and rewards in taking political and social stands.

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Natasha Stevens
EVP, Strategy and Product Innovation

Natasha is a thought leader and innovator with over 20 years’ experience in digital research. Throughout her career, her focus has been building digital research products and business models while leading research teams in professional services organizations. She currently leads strategy and product innovation for GfK in North America. including the creation and accelerated roll-out of digitized, scalable solutions. She also oversees the commercialization of data partner-enabled solutions through identification of unique market opportunities to create value in the U.S. to then scale to other markets.

Amy Wills

Amy Wills
Vice President, Marketing Effectiveness

Amy has over 20 years of brand and communications research experience. She has worked extensively with domestic, as well as large international research efforts with a keen focus on providing quick turn around deliverables with actionable insights and visually appealing reports.  She has done considerable research developing programs for measuring, tracking and developing strategies for building brand equity and improving brand health.  

Eric Wagatha

Eric Wagatha
Head of Consumer Life

Eric leads the Consumer Life practice in North America. He has full oversight of client service, product development, and thought leadership. Prior, he led GfK Consumer Life’s Western US and Asia-Pacific regions, focusing heavily on automotive and technology clients. He has 28+ years of consumer research, marketing and consulting experience across the majority of Fortune 500 sectors, including technology, automotive, CPG, finance, and retail.

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Video: Watch the full on-demand version of this webinar

The full version of this webinar includes more data, more insights, and highly informative visuals. Essential topics covered include

  • What is "normal“ now – and how long will it last?
  • How can brands create meaning – and value – for today’s consumers?
  • How has the nature of brand loyalty changed?
  • How should brands balance the risks and rewards of taking political and social stands?
  • Are the youngest buyers really as forward-looking as brands think?
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.