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The future of cookies: The impact on online marketing and consumers

with Rolfe Swinton

In January 2020, Google announced that it would phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” some digital marketers are looking at the positives of eliminating them. Many others are looking to see what will replace them. There is a lot of information on the future of cookies, and the reality is- not everyone understands its true meaning. How do you define the impact? Can you replace them? Tune in to find out. 

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This episode features

Rolfe Swinton

Rolfe Swinton
Director of Data Assets, North Americas
GfK

Rolfe Swinton is the director of Data Assets, North America. He is an entrepreneur, business strategist, and innovator. Previously he has founded and served as CEO for a number of pioneering companies in the insight and technology industries including RealityMine and Lumi Mobile. He has raised over $30M in venture financing from top VCs and corporates including Bill Draper, Kennet Capital, and WPP. He has also co-led a $1Bn PE-backed rollup in the European publishing industry. Rolfe has also served as adjunct professor of entrepreneurship and innovation at INSEAD. 

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.