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Coronavirus: Tracking its impact on brands & consumers

with Stacy Bereck

The world is a different place in 2020. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit down with Stacy Bereck as she shares some insightful results from GfK Consumer Insight's Coronavirus Consumer Pulse study.

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This episode features

Stacy Bereck

Stacy Bereck
Managing Director, Consumer Insights
GfK

Stacy has over 25 years experience in marketing research. Stacy’s clients come to her to help them tackle their most challenging strategic business questions. During her career she has also served as the primary researcher, analyst, and writer for special trend reports on the environment, quality of life in America, media, generational behaviors, life-stage, grandparents, and the college and youth markets.  

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Study

Study: COVID-19 Consumer Pulse Study

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. Consumers are uncertain, anxious, and afraid. Weekly updates allow you to track trends over time, to quickly identify opportunities, and to manage potential risks early and effectively. You’ll receive:

  • Access to single country reports across 30 markets
  • An updated weekly deep dive to understand consumer perceptions, mood and behaviors over time
  • Detailed information about how informed consumers feel about COVID-19
  • Changes in consumers day-to-day life, purchasing patterns and media consumption
  • Forecast and respond to short and mid-term implications across every major industry
  • How to learn from other markets and what to anticipate next
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.