Conventional thinking is that social and environmental concerns drop down the pecking order when the economy is in contraction. But recent data suggests that sustainability is a core value that does not get sidelined even in the face of economic and health-related crises. In this presentation we examine: current trends in green values and buying behavior, trust in brands’ claims around sustainability and how Gen Z is redefining what it means to be an environmentalist.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.