GfK has already established point-of-sale tire panels in nearly 30 countries, from Europe to Asia Pacific to the Middle East. Using its global product manual to code all incoming information, GfK assures data integrity with granular comparability. The result is a more informed global tire marketplace – one that now includes the US.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.