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PODCAST / EPISODE 34

How to optimize eCommerce and boost sales

With Lloyd Wood and Matthew Penico

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Thinking Ahead

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The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product? In this episode, Buffalo America's Matthew Penico and GfK Etilize's Lloyd Wood go through the tips and strategies to optimize your online content, and in turn, optimizing your sales. Tune in to understand A+ content, up-and-coming eCommerce trends, and how to put everything together for the best ROI.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: How to Drive Sales with Better Product Data

From ultra-rich Hollywood families to 10-year-olds un-boxing the latest hot toys – influencers have taken on many shapes and sizes with the rise of online video and marketing. But with the rise of COVID-19, trust-challenged consumers have come to question the authenticity of even the most approachable informants, changing the influencer game in radical, unexpected ways. In a new GfK Consumer Life eBook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.

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This episode features

Matt Penico
Matt Penico
Marketing Manager
Matt Penico
Matt Penico has been professionally marketing for the past 11 years. He is the Marketing Manager for Buffalo Americas, a manufacture of Secure, Stable, and Simple, data storage solutions for business and home users. Matt has a Bachelor’s of Science in Marketing from California State University Northridge and is Certified from Oregon State University with Digital Brand Management.
Lloyd Wood
Lloyd Wood
Enterprise Sales and Marketing Manager
Lloyd Wood
Lloyd has over 30 Years of direct experience in all aspects of eCommerce, data management, Enterprise Software, product development, software solution sales, and business management. Extensive experience with manufacturer product and data content solutions in addition to enterprise product content solutions.
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