What you need to know about B2B influencer marketing

with Evan Kristel, Rachel Miller, Jola Burnett

When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.

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This episode features

Rachel Miller

Rachel Miller
Global Influencer Marketing Lead

Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her social strategies have achieved global recognition working with well-known agencies and brands in the B2B technology space spanning enterprise to startup. 

Connect on: Twitter | LinkedIn

Evan Kristel

Evan Kristel
VP, Global Growth
eViRa Health

Evan Kirstel is a B2B thought leader, top 10 technology ”influencer” and enterprise industry insider with a direct social media following of 500,000. Evan has helped B2B tech brands like Intel, 3M, AT&T Business, Qualcomm, HPE, Telefonica, Samsung and Ericsson achieve massive visibility and scale across the social media landscape in areas like Telecom, Cloud, 5G, HealthTech, IoT, AI, Remote Work, Big Data, and CyberSecurity.

Connect on: Twitter | LinkedIn

Jola Burnett

Jola Burnett
VP, Consulting, Consumer Insights

Jola studies disruptions and innovation around the world to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point high growth areas and tailor marketing strategies to future proof their business.

Connect on: Twitter | LinkedIn

More resources


Whitepaper: From AI to COVID-19: The transformation of influencers in a culture of doubt

From ultra-rich Hollywood families to 10-year-olds un-boxing the latest hot toys – influencers have taken on many shapes and sizes with the rise of online video and marketing. But with the rise of COVID-19, trust-challenged consumers have come to question the authenticity of even the most approachable informants, changing the influencer game in radical, unexpected ways. In a new GfK Consumer Life eBook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.