PODCAST / EPISODE 32
Using consumer trends for strategic insights
With Eric Wagatha
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
More resources
watch this video
VIDEO: Starting strong in 2021: Impactful consumer insights to guide tomorrow's strategies
The experts from GfK Consumer Life draw on a host of trend insights, looking at the immediate past and long term trends alike, to help you prepare for success in the New Year. This engaging, interactive session covers:
- global variations in consumer confidence and optimism
- evolving personal concerns and values – and how they may impact 2021 expectations
- COVID-influenced behavioral and consumption transformations to keep your eye on in 2021
Listen to more episodes
63. The new faces of brand purpose: Smart strategies for high-stakes times
62. Leveraging trends to stay ahead of tomorrow’s consumers
61. Climbing the Consumer Insights Ladder
60. The Next Opportunity in The Next Generation: Data Insights
59. American Women: How They Feel & What They Do
Listen to more episodesThis episode features
Eric Wagatha
SVP, Consulting, Consumer Insights